Desert Expo: Or, How I Learned to Stop Worrying and Love the Brands
Desert Expo presents the birth of a new public zone, the continuous Public Exposition Space. For better or for worse, the lines dividing public and private, authentic and advertisement have dissolved, leaving only Exposition Space as an economically-viable option.
Desert Expo enables vibrant public and commercial space all at once; an enfilade of radical adjacencies of scale, access, duration, programatic intensity, and propaganda. Faced with scarcity of space, money, and resources, compounded by the pressures of a growing population, new models of public space must emerge.
The California High Speed Rail provides the means: Desert Expo is the manifestation of this new economics of space.