Desert Expo: Or, How I Learned to Stop Worrying and Love the Brands


Desert Expo presents the birth of a new public zone, the continuous Public Exposition Space. For better or for worse, the lines dividing public and private, authentic and advertisement have dissolved, leaving only Exposition Space as an economically-viable option.

Desert Expo enables vibrant public and commercial space all at once; an enfilade of radical adjacencies of scale, access, duration, programatic intensity, and propaganda. Faced with scarcity of space, money, and resources, compounded by the pressures of a growing population, new models of public space must emerge.

The California High Speed Rail provides the means: Desert Expo is the manifestation of this new economics of space.

Galen Pardee is Drawing Agency: a design and research practice based in New York City.

Currently, he is the 2019-2020 LeFevre Emerging Practitioner Fellow at the Knowlton School, The Ohio State University

Founder, “Territories of Territory Extraction”

Brandeis University + Columbia University GSAPP Graduate.

Co-founding FARMer.


galen.pardee (at) gmail (dot) com

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Copyright Galen Pardee, 2018